
This is a new and exciting one-day training programme for everyone working in the hospitality, leisure, tourism and retail sectors in Blackpool.
It is an interactive and fun course designed to help you and your staff develop extensive product knowledge of Blackpool and offer a world class welcome to visitors and local residents.
It has been developed by Regional Tourist Board Partnerships Ltd on behalf of Blackpool Council, BlackpoolUnlimited.com and Lancashire & Blackpool Tourist Board and forms part of the nationally-accredited Welcome To Excellence series of training programmes.
The focal point of the one-day workshops – which are being offered free of charge to relevant businesses for an introductory period – is a 60-page participant manual containing detailed information on Blackpool past, present and future, and illustrated with stunning photos of the resort.
What are the benefits?
Taking part in Welcome To Blackpool can boost your business by enabling you and your team members to learn more about Blackpool’s attractions and services – and to use this knowledge to welcome and delight visitors and local residents.
Who can benefit?
Welcome To Blackpool is designed to benefit everyone working in the hospitality, leisure, tourism and retail sectors in Blackpool – as well as students preparing for employment. A number of leading companies and organisations have already signed up to the programme including Pleasure Beach, Leisure Parcs, Blackpool International Airport, Marks & Spencer, Debenhams, Blackpool Zoo, Blackpool & The Fylde College, Blackpool Council, NHS Blackpool and dozens of hotels and restaurants.
What is included?
The one-day training programme includes a wide range of interactive, fun learning activities and covers:
- the fascinating heritage of Blackpool
- geography and transport links
- visitor attractions and leisure facilities
- events and entertainment
- hospitality and retail facilities
- the Fylde Coast
- promoting Blackpool and its bright future

Everyone who successfully completes the training receives a participant guide, badge and certificate.
You can choose from attending an open course, delivery in-house or arranging for your managers to be briefed to deliver the training successfully to your team – with participant and trainer materials supplied free of charge.
Welcome To Blackpool training is available now. Simply contact Helen Heyworth on 01257 - 226607.