Move Blackpool upmarket, urges Government director
Blackpool needs to attract more upmarket visitors, according to the regional director of Government Office North West.
Liz Meek, who visited the resort earlier this year, makes the recommendation to "diversify" tourism.
Ms Meek's report was commissioned by Communities Secretary Hazel Blears to measure progress against the recommendations of the Blackpool Task Force published last year. The report looks at ways of improving the town after its failed casino bid.
Acknowledging that Blackpool has a "special place" in the nation's heart, Ms Meek said the resort needed to attract "more visitors from social classes A and B", usually classed as upper middle class and middle class.
She also recommended extending the length of the holiday season, strengthening the housing market, reducing unemployment and boosting transport.
Moving some civil service departments to Blackpool is also being considered.
It found that 23% of residents in the resort were claiming work-related benefits, but that "robust" proposals were being developed to reduce this.
Ms Meek said: "Blackpool has a special place in the nation's hearts. We want the town to keep that hold on our affection while equipping it for its future as a 21st Century resort.
"While it is clear that while Blackpool faces many challenges the foundations for a successful future are being laid.
"Tourism, housing, economic development and transport work is being taken forward with urgency.
"The regional agencies and central government are working together to deliver real change for the people of Blackpool."