Over 300 local businesses attended this year's Blackpool Masterclass Conference. The world-famous Disney Institute provided the key note sessions which were extremely well received.
Other experts from areas of quality and brand loyalty also delivered seminars as part of the day-long event aimed at sharing best practice in the tourism industry.
Disney Institute - Experience the Business Behind the Magic
Scott Milligan, an experienced facilitator from the Disney Institute delivered two invigorating sessions, using a compelling storytelling technique, to illustrate how Disney's business strategies can be used by all businesses in all sectors in a way that is highly relevant to today's environment.
Master Class A - The Future is Social: Preparing for 2010
Susan Hallam returned to show how the power of Social Internet can enable you to attract customers and keep them coming back for more!
Master Class B - The Future of Leisure 2020
Gary Moss shared some very challenging research about consumer habits and showed how to turn this insight into inspiring and do-able strategies.
Master Class C - The International Visitor Toolkit
Gloria Vassey has a wealth of world-wide experience with a portfolio of well-known clients in the international world. She revealed all her handy hints and tips on how to attract and accommodate international visitors.
Thank you to all who attended the conference and helped make the day such a success. We hope that the information provided will contribute to your future business success.